a scenic view of a mountain range with green mountains in the background

We produce here

Our Atelier is established  in the heart of the French region "Les Cévennes", located in the southern inland of France. The landscape of this region is of strong character thanks to its edgy mountains and untouched nature. To work in such proximity with  wilderness establishes an innate respect and acknowledgment for the balance of the ecosystem, and our role in it. 

Backstory

The magic is made in our Atelier which not only serves as a workspace, but as a creative cocoon where each design is developed with intention before being  assembled with love.
We believe in the power of slow fashion, and therefore produce according to the traditional methods of the region. This inheritance of knowledge passed on from generation to generation, we call in French: savoir-faire. The savoir-faire of textile manufacturing is specific to this region because of its historical importance.
Back in the time, Les Cévennes was a center of French textile production, covering a wide range of materials. Unfortunately, as for most of our European craftsmanship, the small producers of the region has been unfairly out-concurred by the fast-fashion giants. Quality and ethics are no longer the priority in the fashion-industry, and only effectiveness and quantity seems to matter. Sadly, much of our inheritance surrounding textile and know-how has gone lost since the previous generation. Luckily, some has been preserved thanks to the small-scale manufacturers in the area.

Our vision

Our vision is for Lars to be the link between the rural manufacturers and today's consumers, creating work for the producers and introducing a sustainable alternative of quality to the fashion-market.
The issue presented above is the fundament on which LARS was built. The loss of such valuable knowledge is unacceptable, and so we decided to something about it.
As for most entrepreneurs, we start slow and small with one producer, but of course we intend to expand our collection and cover all sorts of manufacturers. Primarily in the same region with textile-manufacturing, but further we aim to present a wider selection of European produced craftsmanship. We already work on potential cooperations with ceramists.