Hi! I'm a young woman who wants to contribute to a sustainable future



I took on this journey at the age of eighteen during my last year of high-school, in Sweden. The seed had already been sown two years prior as I discovered the beautiful Atelier on the French countryside that producing for Lars today. The occasion was quite unexpected: I only happened to visit Les Cévennes because I was following my father on his tour through France, as he is a musician. And since I've  never believed in coincidence, I took it as a sign!
At that time i was barely sixteen years old and a bit too young to start a clothing brand...just yet! So I made the promise of pursuing my dream after high-school: and so I did.

The spark got revived at a first date with the mentor I had been paired with through a mentorship program offered by my school. The confidence she held in me and her wise advising helped me build the confidence and knowledge I needed to embark on this journey.

Due to my young age and humble budget, I had to do everything myself, and I wouldn't have it any other way!  I couldn't list all that I have learnt from this experience, from all the logistics of starting a company to the creation-process of a collection. Even building this very website from scratch!

And it wouldn't have been as easy if I hadn't got all the precious help and support from so many. Amongst them my mentor Annelie, the young artist Sara that helped me adapt my grandfathers signature into a logo, David the head of the organisation HETCH that advised me, my mother who is the photographer of the collections, all the beautiful women who has participated to the shootings, my father with whom I went to the Cévennes with, and so many others.

"Every child is an artist, the problem is how to remain an artist once they grow up." - Pablo Picasso

The handsome man on this picture is Lars Forsberg, my grandfather. Professionally a doctor, but an artists by soul. He lived a long and beautiful life during which he spread a lot of love and joy, but also a lot of awareness regarding mental health. He showed compassion and sensibility to every single person he met - he was really one of a kind.
His love for the nature and its' beauty remains unmatched. He held the unique capacity of observing and finding a very simple and still immense joy in just contemplating the world.

Lars Forsberg

His biggest idols were probably Bob Dylan and Picasso, but his love for music and art were limitless. He saw art in even the most mundane things that crossed his path, which he collected as often as he could, and assembled to a collage covering the walls of his entire house. Amongst the enumerable things you could find on the walls, were cutouts from the newspapers, lost keychains and earrings he'd found in the street and maybe a leaf whose color had amazed him.

His love for music was certainly as great as his love for art. For as long as I can remember, I've seen him jamming to everything from the Beatles to Maria Callas. He could sit for hour and switch between Nina Simone, Abba and Pavarotti. One of the most magical moments I've shared with him was the Christmas I was seven years old and he introduced me to classical music through Tchaikovsky's Swan Lake. I remember how sat on his lap, completely hypnotized as watched the opera at least fifty times, over and over again. He never got tired of rewatching it with me, he enjoyed it as much as I did. He had remained as curious and enthusiast as when he was a child, and I believe that was the reason he was such an amazing man.

I could go on for hours describing my extraordinary, unique and most importantly, kind grandfather, but hopefully I have manage to share you a glimpse of the amazing man he was.

He passed away in 2024 on the 13th of December, which is the day of the Swedish celebration of light and love. And as I mentioned earlier, I do not believe in coincidence.
That very day, it became evident for me that I would name my brand after him: the man that made me who I am today.

As mentioned earlier, Lars was an artist, but since he was a very humble man he never proclaimed himself the title of "artist" even though he did paint. Truly, he didn't care too much about recognition, fame or wealth. As long as he had a chocolate bar in his pocket and a couple of hours to bicycle and contemplate nature, he was the happiest man alive.