Hi! I am a nineteen year old french-swedish girl, dedicated to contributing to a more sustainable world. And it is in that exact ideal that I created Lars Fashion.
I took on this journey at the age of eighteen during my last year of high-school, in Sweden. The seed had already been sown two years prior as I discovered the beautiful Atelier on the French countryside which today is producing for Lars. The occasion was quite unexpected: I only happened to visit Les Cévennes because I was following my father on his tour through France, as he is a musician. And since I've never believed in coincidence, I took it as a sign. But at that time i was barely sixteen years old and a bit too young to start a clothing brand...just yet! So I promised myself to come back to the idea after graduating: and so I did.
The spark got revived at a first date with the mentor I had been paired with through a mentorship program offered by my school. She held such an innate confidence in me and my project, that it became so evident for me that it was the right path for me to go.
And so I started developing my concept, building everything from scratch. Due to my humble budget, I had to learn many new skills and do it all myself: all the paperwork of starting a company, designing a collection, handling the logistics and accountings, building this very website etc. But I couldn't have made it without the help and support of my surrounding. Amongst them my mentor Annelie, the young artist that helped me adapt my grandfathers signature into a logo, David the head of the organisation HETCH that believed in my project, my mother who is the photographer of the collections, all the beautiful women who has participated to the shootings, my father with whom I went to the Cévennes with, and so many others.
